Gary Hutchings

E-commerce – selling products through online stores – is a huge growth area with retailers of all sizes in all sectors getting involved. Through his Manchester company GreenKey, Gary Hutchings is an expert in helping people to trade successfully on the internet.

Strategy

“When we work with a new client we’ll normally begin by analysing that retailer’s particular marketplace, producing buyer profiles and market trends,” says Gary. “Based on that research we then provide a strategy to help them maximise website visibility and increase sales conversion. Typically this strategy will include Search Engine Optimisation (SEO), Pay Per Click (PPC), online news and PR syndication and syndication of products through shopping channels.”

Jewellery retailer Keysilver is just one company to benefit from Gary’s support:

“Not only do we have constantly improving sales each quarter but we also have complete visibility of the entire sales process from keyword through to cash register. In the beginning we could see where we were going wrong and where we were losing customers at different stages of our checkout process. We now have conversion rates of over 30%... we are very impressed with what GreenKey have done.”