Genie Networks

Based in Stretford, Greater Manchester, Genie Networks provides support for deaf people and their families. Established by Claire Johnson in 2005, the charity has gone from strength to strength with a dedicated team, all with experience and backgrounds linked with deafness, who are passionate about the work they do.

Did you know approximately 9 million people in the UK have a hearing loss?

Children

The use of events and activities in safe and fun environments enable families to play and learn together encouraging communication and education for children of all ages. There are multiple events throughout the year for children to attend and interact.

Did you know 90% of all deaf children are born to hearing parents?

Genie Training Academy

It is estimated that 1 in 6 people in the UK have been diagnosed with hearing loss and therefore awareness of communication tactics such as lip reading, English modification and sign language are invaluable skills. Friendly, experienced teachers provide high quality courses which cover a variety of communication and awareness methods. The price is kept at the lowest possible.

Did you know approximately 50,000 people in the UK use sign language as their first language?

To find out more please visit Genie training academy http://www.genietrainingacademy.org.uk/

Supporting Genie

There are lots of ways to support Genie:

• Fundraise for / with
• Help at events
• Donate
• Name Genie as your Work’s Charity
• Support the work in the Family Centre
• Become a student mentor

Please visit Genie Networks (http://genienetworks.t83.net/about-genie/4592854496) for more information

Genie Networks

Ground Floor
Oakland House
Talbot Road
Old Trafford
M16 0PQ

Contact: Claire Johnson

• 07853 917332
• 0161 877 0796
• www.genienetworks.org.uk
• [email protected]
• Facebook
• Twitter

Working with deaf people and their families.

318 Air Cadets Squadron Sale

Based in Sale, Greater Manchester, 318 Air Cadets are a registered charity for youngsters who would like to join the RAF or have an interest in aviation and adventure training.

The squadron is passionate about providing the experience and opportunities to shape young people into the perfect candidate for their desired careers.

The cadets wear a uniform which they are expected to regularly maintain to a high standard. It is regularly inspected to help grow responsibility and discipline.

The cadets parade every Tuesday and Thursday at 7:15 and finish at 9:30. The cadets are also involved in additional events and charity fund raising with a variety of activities in the local area.

‘Watching the members grow into confident capable experienced individuals ready to face the challenges of the years ahead is one of the rewarding aspects of being involved with the Squadron’ said the current Chairman of 318 Air Cadets Squadron Sale Civilian Committee, Mike Stoddart.

With the ethos on team building as well as supporting the individual, the cadets are given the privilege to be able to partake in a wealth of opportunities such as;

• Formal Drills and Parades
• Flying
• Ground Defence Training
• Shooting
• Camps
• Inter Squadron Competitions
• Inter Wing Competitions
• Cadet Qualifications
• Educational Qualifications

There is also an opportunity for overseas visits, previous countries visited include America, Cyprus, Holland, Belgium and Poland.

For more information regarding 318 Air Cadets Squadron Sale, please see here http://www.318sale.com/

318 (Sale) Sqn ATC

33 Woodville Drive
Sale, Cheshire
M33 6NF

Contact: Mike Stoddart

• 0161 973 4522
• 07514 275398
• www.318sale.com
• [email protected]
• Facebook
• Twitter

Are you up for fun, adventure, incredible experiences and making new friends? Are you looking for something to give you the edge in life? Then 318 (Sale) Squadron is the place for you!

A phrase we’ve all, no doubt, heard on many occasions… but how often have you answered honestly?

The most common scenario is that we smile, nod approvingly, avoid eye contact by staring into the bottom of our glass and then turn to our companions with a detailed diatribe on just exactly what’s wrong with the meal and the restaurant and fifteen reasons why we won’t be coming back. And when we’ve left, we tell everyone we know at every available opportunity.

Sound familiar? Most people have done it at some time… but why do we?

Why don’t we just tell the truth?

Is it the in-sincere way the question is asked?

The fear of what’ll happen to your meal once it’s disappeared out of sight and into the hands of the kitchen staff whose work you’ve just rubbished?

Or do we just not like the inherent conflict of the situation; the potential confrontation in having to tell someone their work just doesn’t come up to scratch?

You may not be in the business of selling meals, but your business sells something and its future depends on your ability to keep selling by attracting the right sort of clients and keeping them… but do you know what they really think, or is everything just alright with the meal? Are your customers just “satisfied”, or are they loyal?

There’s a huge and important difference; research shows that satisfaction is no guarantee of loyalty – potentially up to 50% of your “satisfied” customers will leave to the competition within four years if offered a better deal – loyal customers won’t (Chris Daffy – Once a Customer, Always a Customer).

Real customer loyalty is a hugely valuable asset; it creates repeat business, referrals, lower over-heads, lowers the cost of client acquisition and makes marketing easier… but where does loyalty come from and how do you measure it?

To a customer, perception IS reality. It doesn’t matter what you think your business and its products and services are like, what matters is how things are perceived by the customer. Whether you sell to consumers or businesses, all buyers are people and people buy emotionally and justify with logic.

The reasons and justifications they offer for their decisions might sound perfectly plausible, logical and rational, but in reality people’s buying decisions are often based on their emotional responses to the touch points they experience with your business.

Touch points are all part of a client journey that typically includes elements of the following:

• Selection
• Becoming a client
• Use
• Getting help
• Making changes
• Leaving or renewing

For example, it doesn’t matter how good your help desk is if the journey to get to speak to someone leaves your already frustrated customers feeling angry and even more frustrated.

It doesn’t matter if your hotel’s food is Michelin star quality if the car park is miles from the entrance, there’s no-one to help you with your bags, its raining and the staff don’t care.

It doesn’t matter that you sell the very best range of widgets in your industry with incredible levels of customer service if you’re missing sales because potential clients can’t find you and no-one tells existing customers what else you do and how else you could help them…

Of course, you can ask your clients if everything’s alright with the meal… and they may or may not tell you.

They’re more likely to tell someone else. Wouldn’t it be better if that someone else was us rather than your current best prospect or your competition?

You’re more likely to get to the truth if someone with the right experience and expertise asks structured questions in the right way. This gets beyond the logical justifications to the emotional responses beneath to help you understand what’s REALLY going on in your business and to form the basis for evidence based decision making.

Customer and employee journey mapping and customer insight research provide evidence on which to make important business decisions about the future course and direction of your business – vital if you want to arrive at your chosen destination. They help to detect and repair issues and vulnerabilities, but also to learn more about your strengths to be able to use them to greater advantage – a common blind-spot in many businesses in our experience.

Measuring loyalty is done using a tool called Net Promoter Score. It’s very simple but incredibly powerful and provides both an objective and widely recognised measure of loyalty AND, more importantly, the reasons why customers feel that way.

The same tool can also be used to measure employee loyalty, which has many benefits to your business, not least that it can be very difficult to achieve and sustain high levels of customer loyalty without loyal and satisfied employees.

It pays to remember that both your staff and customers are volunteers. They have a choice. It’s up to you whether or not they continue to volunteer.

If they don’t like the meal, they can always go elsewhere… wouldn’t it be better to know what they really think and feel?

To find out more on Evidence Based Decision Making www.maskewcordon.co.uk

Maskew Cordon Limited.

Orchard Lodge, 8a East Avenue, Bollington, Cheshire, SK10 5DY.

Contact: Andy Key

• 07971 560398
• www.maskewcordon.co.uk
• [email protected]

Our job is to ask the right questions, help you find the right answers and support you through the often tricky process of making it happen because, ultimately, it’s all about the results.

Kitchen specialists Wilson Fink have renewed their official partnership with Bury Football Club for another season.

We are pleased to have renewed our official partnership with Wilson Fink Kitchens for another fantastic season. We have had some great feedback from their reception 2 visual here at the stadium with Ryan Lowe and Andrew Tutte featuring in their Prestwich showroom. Wilson Fink will have some great savings over the new season for both our fans and partners.

Partnership Manager Cherrelle Slater said of the continued partnership: -

"Last season was very important both on the pitch and commercially in building on Bury's new concept of an official partnership, setting us apart from the other clubs this has been a great structure for both parties to see the growth of our network. We are pleased that Wilson Fink were just as enthusiastic and passionate to work together as a business network and to build on exceptional partnerships with our fans throughout the season too."

Colin Abrahams said of the partnership: -

"Working with Bury football club is fantastic for us. We love being associated with success and the wonderful work they do within the community really is in line with our ethos too. We have some fantastic promotions exclusively for Bury fans this season that we will be promoting in the match day programmes and via the club marketing, we are really excited for what’s ahead."

Our official partner Alan Nesbit of Nesbit Law Group said of his Wilson Fink kitchen: -

"When we bought our kitchen from Wilson Fink we were impressed with their attention to detail, their modern approach to visualisation of the kitchen and of course we are delighted with the overall finish."

www.wilsonfink.co.ukbook in for your survey or visit the Wilson Fink, Prestwich showroom to see their exquisite variety and speak to one of their experienced designers.

Wilson Fink

Fitted Kitchens and Lifestyle Furniture

Contact: Mark Slater

Address: 84 Bury Old Road, Whitefield, Greater Manchester M45 6TQ

• 0161 773 3995
• www.wilsonfink.co.uk
• [email protected]
• Linked in

Boss Glass one of the Northwest’s leading glass solutions provider has launched its new website with improved support for mobile and tablet devices.

Owner Nigel Robertson-Talbot said “Being a member of Bowdon Business Club (@BowdonBusinessC)has brought great advantages to our new website project, we got great service from fellow members Graeme Armitage Ltd and Greenkey Ltd, putting the website together, and being a member of the group allows us additional benefits when it comes to promoting our website with access to Social media support from the group and the increased exposure associated with being listed on the Club website, it all helps us make a bigger noise with our marketing then we perhaps could have on our own, it’s a great benefit of membership ”.

The new website is a showcase for the Boss Glass products and services. Visitors to the website can research, view case studies, testimonials and images. There are sections on the site for builders and specifiers as well as end clients. The website provides the perfect platform to find out more about what Boss Glass can offer.

Visit our BBC page to find out more about us

Or go direct to our website at www.bossglass.co.uk

BOSS Glass

Contact: Nigel Robertson Talbot

• 0161 495 9090
• www.bossglass.co.uk
• [email protected]

10 year insurance backed guarantee Colour Painted Toughened Glass ‘Splashbacks’ installed to any kitchen or bathroom Mirrors made to measure, supplied and fitted

For a free quote call 0161 495 9090

Reich Insurance Brokers, based in Manchester, is one of the UK's premier Independent Insurance Brokers.

Steve Allen’s years of experience as an insurance claims assessor let him see first-hand the devastating effects of having the wrong insurance policy. Steve regularly found himself on the end of badly advised or badly bought policies. That experience in the claims industry and insight now benefits all his clients.

9 out of 10 insurance reviews he carries out highlight flaws in the cover, excessive premiums or that the policy has been set up on a totally incorrect basis.

Together, Reich and Steve Allen can arrange all aspects of Commercial and Personal insurances, with a specialism in Property Investors’, Business, Private Medical, Life, Critical Illness and Accident and Sickness.

Their experienced and customer focused staff have access to a wide range of facilities, many of which are exclusive to them. They provide an innovative and flexible approach to all of their clients' insurance needs, resulting in the most comprehensive covers at the best of premiums.

Reich and Steve Allen Insurance are totally committed to providing a professional and personal service to their clients which we believe is second to none in the broking market.

Cherrelle Slater, Accounts Manager, said of the partnership ‘We are delighted and extremely proud to confirm that Reich and Steve Allen Insurance are now our official Insurance Partners and will continue to provide competitive quotes to our staff, fans, players and partners for all their insurance needs.’

We would also like to congratulate Reich on being awarded ‘Chartered Insurance’ status by the Chartered Insurance Institute (CII), the professional body responsible for education and recognised standards within the insurance industry.

Steve Allen and Dean Henson added …..

‘Reich and Steve Allen are delighted to work with such a community based Club. We have worked exclusively with Bury FC for the past five years and are truly delighted to continue our relationship with the Club following their recent promotion. We would like to further extend our independent services to all those associated with the Club, including staff, fans, players and partners. We guarantee to look after you like no other broker. Onwards and Upwards!’

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Steve Allen Insurance

225 Bury New Road Whitefield Manchester M45 8GW

Contact: Steve Allen

• 0161 766 1927
• www.stevealleninsurance.co.uk
• [email protected]
• Linked in Personal
• Linked in Company
• Twitter

I endeavour to offer all my clients a first class service. A service that they have probably never experienced before.

The aim is to ensure that all clients are insured correctly and if the worst ever happens, disaster strikes, whether to property or health I will be there to provide all the necessary help and support required. Something that is sadly lacking in our industry.